Work experience
Marketing & Technology Specialist
July 2025 – now
Hai Ha Education
- Led the development of innovative digital products that enhance the learning experience, such as an e-learning platform and online multimedia resources
- Developed go-to-market strategies and promotional campaigns to increase client retention, drive adoption and engagement for new e-products
Marketing & Communications Coordinator
Sep 2024 – Jul 2025
Polaron Connect
- Project managed the rebranding to Polaron Connect, leading the website launch and comprehensive branding change
- Delivered high-impact marketing campaigns and content, driving business growth and engagement
- Transitioned in mid-July to an Independent Contractor role, continuing to work on projects while pursuing further studies and opportunities.
Sustainability Communications Intern & Food Waste Feedback Officer
Feb 2024 - Sep 2024
City of Monash
- Developed sustainability newsletters, web content, collaterals and events
- Directly supported residents with food waste recycling via door-to-door engagement
- Generated insights reports to identify gaps and refine the Council’s engagement strategies
Communications Officer
Dec 2023 – Jul 2024
Office of the Deputy Vice-Chancellor (Research) - Monash University
- Amplified research impact through writing grants, award and partnership stories, internal newsletters, speeches and web content
PR & Communications Intern (Government stream)
Jul 2023 – Sep 2023
alt/shift
- Developed and delivered strategic PR and communications campaigns for government clients spanning media relations, content creation and community engagement
- Key campaigns: FOGO (Sustainability Victoria), Kinder Program (Department of Education), Split Second Competition (Transport Accident Commission)
Archival Research and Communications Officer
Feb 2023 – June 2023
Monash University
- Promoted the Library's content, collections and events through social media channels
- Optimised engagement rate by 16.9% through data-driven insights, strategy and planning
Education
Bachelor of Media Communication
Oct 2022 – Sep 2024
Monash University
- Specialisations: Media, Journalism
- GPA: 3.84
- Academic Excellence Award: Best Overall Student in the Bachelor of Media Communication
Extracurriculars
Marketing Subcommittee Member & PIVOT Writer
Jul 2023 – Feb 2025
Monash International Affairs Society (MIAS)
General Committee Member
Jun 2022 – Jul 2024
Monash Media and Communication Society (MACS)
Marketing Officer
Jun 2022 – Dec 2022
Monash Association of Coding (MAC)
- Managed MAC’s social media channels and helped facilitate events and workshops
Volunteering
Global Ambassador
Feb 2022 – Dec 2022
Monash University
- Supported the International Student Engagement team in organising events and initiatives across development, networking, publicity and wellbeing, including orientations, webinars, peer support programs and student conferences.
Social Media Ambassador
Oct 2021 – Jul 2024
Monash University
- Created engaging content for Monash Arts's social media platforms
Co-Founder & Content Writer
Oct 2019 – Sep 2021
Savoir Project
- Co-founded an educational initiative and produced informative content on media and literature
Content Writer
Aug 2019 – Apr 2021
Sex Speak Organization
- Wrote educational content on sex education, aiming at increasing awareness among Vietnamese youth
Skills
- Marketing: Branding, Data Analysis, Content Creation, Copywriting, Email Marketing
- Digital tools: Google Analytics, HubSpot, Zoho CRM, WordPress, MailChimp, Adobe Creative Suite
- Programming & Libraries: Python, HTML/CSS, Java, JavaScript, R, Pandas, NumPy, Matplotlib
- Languages: English (fluent), Vietnamese (native), Spanish (C1), Mandarin (B1), Portuguese (A2)