I’ve done everything from creating high-impact resources to generating new leads through marketing – but nothing has been quite as satisfying as building an entirely new website for my company.
This was part of our Rebranding project: a top-to-bottom transformation of our visual identity to match our growing range of services. And at the heart of that rebrand was a brand new website that brought everything together.
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Here’s how it happened:
- Translating ideas into a clear vision for the website
- Mapping out structure and content
- Building and iterating 🛠️
The site runs on WordPress with an army of plugins – think forms, analytics, spam-cleaning and more – to keep things running satisfactorily (plugins, however, have their own pitfalls). For the visual build, Elementor Pro (plus some add-ons) was the way to go.
The drag-and-drop widgets got us pretty far, but when it came to the finer customisations, it was time to roll up my sleeves and dive into code.
Under the hood was:
HTML/CSS– for the visual layout and design flairJavaScript– to add interactivity and dynamic behaviourPHP– to customise the theme, handle form submissions and manage privacy/authentication
Of course, a shiny front-end is only half the job. A functional, professional site needs a lot more behind the scenes:
Mobile responsiveness– because what looks good on your laptop might look like a jigsaw puzzle on a phoneForm validation– so users don’t accidentally (or purposely) break thingsCrash monitoring– to catch and fix issues before anyone else noticesBackend management– think databases, cache control and keeping the bad guys out 🔐
Before I started this project, I had no idea just how much goes into building and maintaining a website. Now it’s safe to say I’ve gone from rookie to seasoned soldier.
Challenging? Absolutely.
Rewarding? Even more so.
Would I do it again? Absolutely!